Before moving on to a supporter’s role in fundraising, you need to know what Do It Yourself fundraising is about. This event is considered as being the Holy Grail amongst fundraisers. Supporters are able to raise funds without them being lured into the deed with promises of getting something in return. Supporters are enthusiastic to commit themselves to their cause, but how do you attract more people to donate and keep doing so again and again?
For this, the most basic step is for you to be clear to the supporters about how they can raise funds. There are a lot of different ways in which it can be done and you need to be the one to inform people about them. All the basic information and details should be gathered in one place on your website so that viewers can obtain it all easily.
Moreover, you should be available for your supporters when they decide to fundraise. When charities do events for fundraising, they usually have a team or one person who has to take on the responsibility of stewarding their fundraisers. However, do they have the time and energy to deal with all fundraisers?
To avoid this problem, you can easily automate some aspects of stewardship, by creating email support journeys, which can be sent out whenever someone does fundraising. This way, you will be able to keep an eye on their activity and will be able to provide them with different opportunities and offers which will keep them engaged with you.
Another important way to gain followers is by letting them know why you are trying to raise funds. Although this might seem quite obvious, the number of details known by your supporters can make quite an impact on how much they will invest in your cause. Even if you do have details about your foundation’s cause on your website, that is not the case for fundraising events. There, you have to inform people about yourselves and about the importance of fundraising in order for them to gain encouragement.
It is really important that you ask and observes the aims and purposes of other fundraisers so that you can learn about different things from them. This will help you understand fundraising better, therefore helping you in engaging with people on a wider scale. This can also become a reference for your future plans.
One problem with charities is that they do not invest in their own fundraising programs. Charities serve as little income generators, so supporting the foundation itself becomes challenging. You should invest time in researching on ways for your foundation to raise funds for the organization itself too. This insight can then be used to create good marketing strategies, which will end up with you gaining more supporters. You should spend some of your money on making your fund raising page better. Also, allow teams in charge of stewardship, space and time needed to check up properly on the supporters.
Investing just a little more time and effort will help you gain more fundraisers, which will help you fulfill your aims.