There is a common misunderstanding about websites today, ‘make it and people will come’. However, when someone opens your donation page, they need to be led on to fulfill whatever the purpose of the page is. There are some things that you do in order to help you actually get donations from people.
These factors are; need, uniqueness, and urgency. Need; to let people know why you are in search of donations. What is your purpose and aim? Urgency; why do they need to donate today? Uniqueness; why should they give charity to your organization over someone else’s?
On your website’s front, you do not have that much space either, so the design of your headlines and main images should stand out. Proper planning and strategy will help you deliver ninety-nine percent of your messages. Images can give out wholesome messages if used correctly, so you should focus on your designs.
Everyone has a soft spot in their hearts, so it is your job to make sure that you are able to encourage them to give a donation. People need encouragement; they need to be told that they are doing a good job.
Therefore, your in-line validation needs to be perfect. Imagine how frustrating it would be for someone to fill in a whole form and be told at the end that they messed up somewhere. It would take away their will to fill the form and give a donation. The emotions felt in such a situation are not ones that encourage someone to donate.
Fortunately, your website can avoid facing such a problem through in-line validation. So, when they type the correct information in the form, a green tick shows up as a sign of approval. This way, they can correct their mistakes along the way and can receive positive feedback for their effort. This way, the chances of your website gaining more donations will increases.
Another thing that your website needs is the power to procreate. Imagine your foundation trying to raise funds through a campaign. Your purpose for charity might be case study-bound or time-bound. So when a supporter wishes to gain more information and guidance, they visit your generic website and are totally lost. The information and images they find are totally unrelated to the present matter, this causes a cognitive dissonance in which your mind asks for directions due to confusion. All of this finishes the emotional spirit the supporter had when they planned to donate.
You can tell just how much is going wrong in this scenario and how it will affect your charity work. Now let’s look into how such a situation can be avoided. The first step is to making campaign-related charity pages. These pages will focus solely on the specific campaign you are running so that when someone visits your website after knowing about the campaign, they can gain all the necessary information.
There are different designs that help make your information more clear and understandable. First off, the title should be catchy, with a big, nice font. Second, the images you use really make a difference. People tend to look through images first, so they should be attractive and meaningful. Third, there should be a shopping list which relates to the appeal, but not your work.
Through working on these factors, you will be able to boost the number of donations you receive. You will also be promoting a cause, which will help people in learning about different matters.