Some Crucial Things Your Donation Page Needs

There is a common misunderstanding about websites today, ‘make it and people will come’. However, when someone opens your donation page, they need to be led on to fulfill whatever the purpose of the page is. There are some things that you do in order to help you actually get donations from people.

These factors are; need, uniqueness, and urgency. Need; to let people know why you are in search of donations. What is your purpose and aim? Urgency; why do they need to donate today? Uniqueness; why should they give charity to your organization over someone else’s?

On your website’s front, you do not have that much space either, so the design of your headlines and main images should stand out. Proper planning and strategy will help you deliver ninety-nine percent of your messages. Images can give out wholesome messages if used correctly, so you should focus on your designs.

Everyone has a soft spot in their hearts, so it is your job to make sure that you are able to encourage them to give a donation. People need encouragement; they need to be told that they are doing a good job.

Therefore, your in-line validation needs to be perfect. Imagine how frustrating it would be for someone to fill in a whole form and be told at the end that they messed up somewhere. It would take away their will to fill the form and give a donation. The emotions felt in such a situation are not ones that encourage someone to donate.

Fortunately, your website can avoid facing such a problem through in-line validation. So, when they type the correct information in the form, a green tick shows up as a sign of approval. This way, they can correct their mistakes along the way and can receive positive feedback for their effort. This way, the chances of your website gaining more donations will increases.

Another thing that your website needs is the power to procreate. Imagine your foundation trying to raise funds through a campaign. Your purpose for charity might be case study-bound or time-bound. So when a supporter wishes to gain more information and guidance, they visit your generic website and are totally lost. The information and images they find are totally unrelated to the present matter, this causes a cognitive dissonance in which your mind asks for directions due to confusion.  All of this finishes the emotional spirit the supporter had when they planned to donate.

You can tell just how much is going wrong in this scenario and how it will affect your charity work. Now let’s look into how such a situation can be avoided. The first step is to making campaign-related charity pages. These pages will focus solely on the specific campaign you are running so that when someone visits your website after knowing about the campaign, they can gain all the necessary information.

There are different designs that help make your information more clear and understandable. First off, the title should be catchy, with a big, nice font. Second, the images you use really make a difference. People tend to look through images first, so they should be attractive and meaningful. Third, there should be a shopping list which relates to the appeal, but not your work.

Through working on these factors, you will be able to boost the number of donations you receive. You will also be promoting a cause, which will help people in learning about different matters.

How to Become Digitally Great at Fundraising

Care2 has released its Digital Outlook Report of 2019, which has focused on the problem of lack of data, a problem faced by the charity sector. The lack of data reduces the capacity of growth of charities, especially as they do not invest in processes or structures.

Today, with the development of the digital world, charities have no choice but to invest in their websites. But this investment only goes as far as running paid campaigns or using the money for paid advertisements on Facebook.

When you lack data or do not have the resources to analyze it, your work gets based on assumptions and risk. All this leads to a big problem and that is; they are unaware of how beneficial their digital activities are. Just knowing the average amount of donations you get per month is not enough. The level of effort you invest in communicating with people on your website will make a huge difference in the number of charities you receive.

Let’s look into the three areas that will help you in building a strong foundation. The first thing is to invest in support and tools. This will make things easier for your supporters and employees. Every charity foundation should have Google Analytics, which tells you how people are responding on your page. It helps you keep an eye on all activities on the page like; where traffic is coming from and what areas of the website have the most views and popularity.

Another tool needed is the reporting tool, which compiles live data from sources and helps calculate overall performance. A dedicated developer is one who manages integrations between different platforms and agencies. One more needed tool is the CRM/CMS, which stores information of your supporters and automates communication with them.

Another investment that should be made by your charity is in collaboration. When auditing their clients’ digital activity and fundraising, there are some things that they often hear; the marketing team says that communication should focus less on fundraising and the fundraising team claims that communication should deliver more about fundraising.

Having different objectives, it becomes difficult for them to collaborate without tension. However, the cross function of these teams is really important, as without them the support journey can become disjointed. For collaborations to work smoothly, there are some things that need to be done. First off, to hold one cross-departmental meeting once a month. This will create familiarity between the employees and for them to know how the other party thinks. Second, to make different employees work together to form support strategies. This will help in developing new strategies and also help people in collaborating with one another.

Charities also need to invest in their staff. Even in fundraising foundations, people need the training to work better. For this, you will need to keep a financial investment separately just to train your team and give them more skills. The skilled they are, the more they will be able to help out. You should openly discuss training gaps so that the employees have a positive attitude towards it. This will become a form of motivation for them which will be a long term investment for the foundation.

You can also create an innovative and creative structure; this will help you in polishing ideas into actual, achievable goals. Every employee will get a chance to present their idea, which can be molded by the whole team.

You must remember that your employees are your greatest resource, so investing in them will help your fundraising foundation in the long run.

Ways in Which You Can Support DIY Fundraisers

Before moving on to a supporter’s role in fundraising, you need to know what Do It Yourself fundraising is about. This event is considered as being the Holy Grail amongst fundraisers. Supporters are able to raise funds without them being lured into the deed with promises of getting something in return. Supporters are enthusiastic to commit themselves to their cause, but how do you attract more people to donate and keep doing so again and again?

For this, the most basic step is for you to be clear to the supporters about how they can raise funds. There are a lot of different ways in which it can be done and you need to be the one to inform people about them. All the basic information and details should be gathered in one place on your website so that viewers can obtain it all easily.

Moreover, you should be available for your supporters when they decide to fundraise. When charities do events for fundraising, they usually have a team or one person who has to take on the responsibility of stewarding their fundraisers. However, do they have the time and energy to deal with all fundraisers?

To avoid this problem, you can easily automate some aspects of stewardship, by creating email support journeys, which can be sent out whenever someone does fundraising. This way, you will be able to keep an eye on their activity and will be able to provide them with different opportunities and offers which will keep them engaged with you.

Another important way to gain followers is by letting them know why you are trying to raise funds. Although this might seem quite obvious, the number of details known by your supporters can make quite an impact on how much they will invest in your cause. Even if you do have details about your foundation’s cause on your website, that is not the case for fundraising events. There, you have to inform people about yourselves and about the importance of fundraising in order for them to gain encouragement.

It is really important that you ask and observes the aims and purposes of other fundraisers so that you can learn about different things from them. This will help you understand fundraising better, therefore helping you in engaging with people on a wider scale. This can also become a reference for your future plans.

One problem with charities is that they do not invest in their own fundraising programs. Charities serve as little income generators, so supporting the foundation itself becomes challenging. You should invest time in researching on ways for your foundation to raise funds for the organization itself too. This insight can then be used to create good marketing strategies, which will end up with you gaining more supporters. You should spend some of your money on making your fund raising page better. Also, allow teams in charge of stewardship, space and time needed to check up properly on the supporters.

Investing just a little more time and effort will help you gain more fundraisers, which will help you fulfill your aims.