4 Actionable Strategies to Strengthen Word-of-Mouth Advertising

Word of mouth marketing (WOM) is one of the most powerful assets to promote your business. As the name implies, it implicates creating a buzz about something and promoting the buzz to get your customers to do the advertising for you. WOM is particularly crucial when planning your marketing tactics since a major chunk of people reach out to friends for recommendations and search for online reviews before making any decision. If you’re new to word-of-mouth advertising, here are some top-notch strategies you can implement to skyrocket your business.

Create a Strong Background Story

People tend to narrate the background story of the organization when recommending something. Develop a compelling brand narrative that people can relate to. This will increase the likelihood of your customers endorsing your brand and naturally promote your business.

Encourage User-Created Content

Digital media markets brands through meaningful content just like print media uses cheap banners for advertisement. User-generated content (UGC) is any form of content such as images or articles posted by users on online platforms. It indicated the quality of brands and builds trusts amongst customers, boosting sales. Promote UGC by introducing a unique brand hashtag to house the content shared by the users and showcase the content on your sites.

Offer Incentives

Incentivizing word of mouth advertising creates a win-win situation for both you and your customers. It people a reason to advocate your business and skyrocket your sales, no matter how big or small the incentives are. Consider holding giveaways or lucky draws to endorse your products and create a hype amongst your customers.

Introduce a Referral Program

A referral program is an effective method of incentivizing customers. It lets you tap into the goodwill within your customer pool to attract new customers and drive sales. Common referral programs include cashback and discounts on future purchases and services, points redemptions and priority services.